AOL buys BEBO for $850 Million

March 13, 2008 at 6:33 pm | In AOL, Acquisition, IT, Information Technology, Media, Technology, Web, Web 2.0 | Leave a Comment

In an unexpected move, AOL has acquired social-networking site Bebo. The price tag: $850 million in cash.

Rumors had floated over the past few months that Bebo, which has over 40 million members, was up for sale. Reports suggested a $1 billion price tag, but there were few hints as to potential buyers. Though Bebo had already partnered with AOL’s AIM messaging client to facilitate friend-invite interoperability between the two services, even the most creative blogger speculation didn’t seem to point to AOL eventually buying the social network.

Ironically, AOL itself has been talked about as an acquisition target. Jeffrey Bewkes, CEO of Time Warner, which operates AOL, has spoken recently about plans to spin off or sell divisions of the company.

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